Today, telephone message-on-hold systems can still be a viable option for businesses.
While advancements in technology and communication have introduced various alternatives, including
mobile apps, live chat, and social media, telephone communication remains essential for many businesses.
Here are some factors to consider when evaluating the viability of telephone message-on-hold systems:

1. Customer Base: If your business primarily serves customers who prefer or rely on telephone communication,
   such as older demographics or specific industries, a message-on-hold system is essential.
   It ensures that callers are engaged and informed while they wait.
2. Call Volume: If your business experiences a significant volume of phone calls and customers frequently encounter hold times,
   utilizing a message-on-hold system can help improve the customer experience.
   It reduces caller frustration and provides useful information or promotions to keep them engaged.
3. Branding and Professionalism: A well-crafted message-on-hold system can reinforce your brand identity,
   promote products or services, and deliver important updates.
   It presents a professional image and demonstrates that you value customer communication.
4. Integration with Other Channels: It’s important to consider how message-on-hold fits within your overall customer communication strategy.
   If you’re already using other channels like chatbots, email, or social media, message-on-hold systems can align with those channels
   and elevates the customer experience.
5. Technology Advances: Telephone systems have evolved, and newer platforms may offer more advanced features,
   such as personalized messages, targeted promotions, or integration with other communication tools.
   Explore modern message-on-hold solutions
   to leverage these advancements.

Ultimately, the viability of a telephone message-on-hold system in 2023 depends on your business’s unique requirements,
customer preferences, and available resources. Consider your target audience, call volume, branding needs, and the integration potential with other communication channels to make an informed decision.