| INFORM
- let your customer know of upcoming events, seasonal
sales and promotions, an event you are sponsoring, community
involvement, or even your business practice beliefs
- Simply stated, reinforce why your customers should
buy from you.
SOFT SELL
- let your customer know of new products, profitable
services, expanded inventory…increase your sales
by motivating your callers to buy.
ENTERTAIN
- Keep callers on-line and entertained. It's proven
that you can increase caller retention by 40% when using
message on hold.
ADVERTISING
SUPPORT - support your existing media
mix by incorporating radio, newspaper, magazines or
any other advertising themes on-hold.
IMAGE
- create a "Signature Sound": You can present
the image of your company by creating an identifiable
audio image (professional, formal, casual, etc.).
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